HotNow (HOT)

HotNow, the crypto

HotNow (HOT) is a cryptocurrency and blockchain-based platform that provides a decentralized marketing and advertising solution for businesses and merchants to reach out to their customers. HOT is the native token of the platform, and it is designed to reward users for their engagement with these marketing and advertising campaigns.

The point

The main point of HotNow (HOT) is to create a transparent and cost-effective advertising system that benefits both businesses and consumers. Through the use of blockchain technology, HotNow aims to eliminate intermediaries and provide direct access to customers for businesses, while at the same time incentivizing consumers for their attention and engagement with targeted and personalized advertising campaigns.

The problem

HotNow (HOT) attempts to solve the problem of ineffective and centralized advertising systems that are often riddled with fraud, spam, and lack of transparency. By providing a decentralized and blockchain-based advertising platform, businesses and merchants can ensure that their advertisements are reaching real consumers and getting them to take action without the need of intermediaries. At the same time, consumers are incentivized to participate in these marketing campaigns through HOT tokens that can be used as a form of payment or exchanged for other cryptocurrencies or fiat money.